PÜR SKINCARE REDESIGN.
Challenge: Redesign the PUR skincare packaging to be more modern, sustainable and aligned with the brand pillars; PUR and simple, in order to help the brand be more competitive in the market. The design also needed to be able to be applied to other PUR product categories in the future.
Solution: I worked to evolve the packaging and introduce new sustainable features such as 100% recyclable paper and refillable components, in order to speak more clearly to the brand pillars.
Results: The new skincare collection has been the best selling product line for PUR and has helped the brand build a modern recognizable aesthetic.
PHOTOGRAPHY GUIDELINES.
I created a photography guide to help the photographer capture the essence of the brand in product and model photoshoots. This guide speaks to props to use, lighting direction and background colors to help ensure that all photography is consistent and on brand.
SKINCARE PRODUCT CATALOG
Layout and design of the spring 2023 skincare product guide. This guide was sent in mailings to influencers and was distributed at events to help the customer learn more about the new products and packaging features.
AMAZON CONTENT
Content design for new Amazon A+ page and Amazon PDP images. The updated content and design on Amazon has helped increase product sales and overall brand recognition.
EMAILS
Email designs for the launch of new skincare packaging.
Credits | Photography | Solita Delacruz