COSMEDIX
BRAND REFRESH.
Challenge: Update the Cosmedix brand to be more aligned with the brands core brand pillars: clean, clinical and luxurious. Create cohesiveness across channels while also increasing brand awareness and the amount of assets so the brand can be more agile in all markets.
Solution: Using fresh ingredients, scientific props and dynamic lighting I was able to create and ownable look and feel for the brand.
PHOTOGRAPHY GUIDE
In order to help the brand communicate their core pillars to their customer, we needed to refresh that photography style. The photography guide speaks to the props to be used to communicate the brands clean, clinical, luxurious messaging. It also provides lighting and background color guidelines to ensure that all product photography is aligned with the brand pillars.
PRINT ASSETS.
Our marketing materials are designed as a quick-read for customers. We like them to be beautiful, engaging and informative. We updated the marketing materials for the brand to be more aligned with the brand pillars; clean, clinical and luxurious.
EMAILS.
DIGITAL ADS.
Digital ad designs for top COSMEDIX products. The ads helped increase sales for featured products.
